Mumbai, April 16, 2025: With a moving digital film based on artistic expression and cultural pride, Kalyana Jewellers, one of India’s most reputable and internationally renowned jewelry businesses, honors the spirit of Poila Boishakh. The campaign, which features brand ambassador Ritabhari Chakraborty, honors the well-liked Bengali custom of Kabi Gaan, which is a kind of poetic banter that embodies fresh starts and enduring bonds.
For Bengalis, Poila Boishakh, which is considered a lucky time to buy gold, has particular significance. It is a celebration of custom, creative flair, and group happiness. In the brand’s most recent clip, a married couple converses while participating in Kabi Gaan, the cherished Bengali custom of poetic repartee. The story, which is humorous and endearing, emphasizes the couple’s relationship and ends with a touching act in which the husband gives his wife a classic piece of jewelry from Kalyan Jewellers as a token of love, gratitude, and celebration.
The movie illustrates Kalyan Jewellers’ continuous efforts to respect traditional tales in a contemporary setting by bridging legacy with changing sensibilities. Through its long history of craftsmanship and trust, the brand continues to provide meaningful experiences as it broadens its worldwide reach, transforming ordinary moments into significant life events.
Kalyan Jewellers provides its renowned 4-Level Assurance Certificate, which includes lifetime maintenance, purity certification, clear product descriptions, and safe exchange and buy-back procedures, in keeping with its dedication to purity and openness. Customers worldwide are guaranteed to obtain jewelry that is supported by excellence and integrity thanks to this gold standard of confidence.
Allow the sounds of Kabi Gaan to fill your home with happiness and unity as the New Year begins. Join Kalyan Jewellers in celebrating Poila Boishakh; each piece narrates a tale of grace, passion, and eternal bond.
Link to the digital campaign video: https://www.youtube.com/watch?v=2QBKBhAWbpQ
For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/
About Kalyan Jewellers:
One of the biggest jewelry stores in India, Kalyan Jewellers has its headquarters in Thrissur, Kerala, and is also present in the USA and the Middle East. With more than thirty years of experience in the Indian market, the company has established industry standards for quality, pricing, transparency, and innovation. Kalyan provides a wide range of classic and modern jewelry designs made of gold, diamonds, and other precious stones to meet the various needs of its clients. Over 388 showrooms may be found throughout India, the United States, and the Middle East thanks to Kalyan Jewellers.
