Jaipur, the city of kings, forts, marble palaces and stories carved in sandstone, is now witnessing a new kind of coronation — not of a ruler, but of a creative empire.
In a move that has shaken every marketing hall from Delhi to Mumbai, IAMG Group has united Zomato and boAt for what industry insiders are calling India’s most royal, most powerful, most ambitious advertisement collaboration yet.
After the thunderous success of IAMG’s Global Advertising Campaign – I with SuperU — where the Har Dharmik Ranveer Singh ad carved its name across the nation — all eyes turned toward what the group would do next.
And Jaipur, the land of crowns, is the first to receive the proclamation:
IAMG × Zomato × boAt are coming together for a historic ad shoot that may rewrite the advertising map of India.
A THEME WORTHY OF A MAHA DURBAR
The centerpiece of the campaign is the now-iconic line:
“WE RHYME TOGETHER. WE DINE TOGETHER.”
A poetic harmony that feels almost crafted for Jaipur — a city where tradition meets rhythm, culture meets cuisine, and heritage meets modern spirit.
Zomato brings the dining.
boAt brings the audio rhythm.
IAMG brings the narrative fire.
Together, the trio forms a collaboration so rare that even Jaipur’s royal courts would have paused to witness.
THE PINK CITY’S FLAIR ENTERS THE CAMPAIGN’S AURA
IAMG Group’s rise has been nothing short of meteoric — built not on glitter, but on grit.
Their storytelling feels royal.
Their content feels fearless.
And their pace feels unstoppable.
In a city known for grandeur — Amber Fort, City Palace, Hawa Mahal — IAMG’s vision fits right in: bold, majestic, unmissable.
CREATORS & MODELS: THE MODERN JAWANS OF THIS CREATIVE DURBAR
IAMG’s unique approach of selecting creators and models based on authenticity rather than hype has attracted brands like magnets.
For this shoot, insiders say the lineup includes a mix of Jaipur’s own rising talents and national creators — making this a durbar of new-age influencers.
A ROYAL GAMBLE THAT MAY CROWN IAMG AS INDIA’S NEXT BIG AGENCY
Experts believe this single collaboration could catapult IAMG Group to the number one advertising seat in Delhi, and soon position them as a national creative force.
And Jaipur, with its history of witnessing the rise of rulers, is now watching the rise of a new creative kingdom.
THE RAJ TILAK IS DONE. HISTORY IS READY TO BE WRITTEN.
IAMG Group.
Zomato.
boAt.
Three giants.
One royal alliance.
A campaign destined to echo like footsteps inside ancient palace corridors.
Jaipur Mirror will track every moment of this unfolding ad empire — because when Jaipur senses a coronation, the rest of India bows in attention.
